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Trademark brand investigation involves identifying and examining instances where a trademark or brand name is being used without authorization or in a manner that is identical or deceptively similar to the rights holder’s mark. Such investigations help determine whether a third party is misusing a brand in the marketplace and assess the nature, extent, and source of the infringement, enabling the rights holder to take appropriate legal or enforcement action.
Market surveillance refers to the systematic monitoring of physical markets, retail outlets, wholesalers, distributors, and other trade channels to detect the presence and circulation of infringing or counterfeit goods. As part of this process, relevant evidence is collected, including product samples, photographs, invoices, packaging details, and other documentation that may be used to support enforcement actions or legal proceedings.
Counterfeiting and piracy investigations focus on identifying individuals or entities involved in the manufacture, distribution, or sale of counterfeit or pirated products. These investigations help trace the source of infringing goods and the supply chain through which they are distributed, enabling rights holders to take targeted enforcement actions against those responsible for such activities.
Online infringement monitoring involves tracking the unauthorized use of trademarks, copyrighted works, or other intellectual property across digital platforms. This includes monitoring e-commerce marketplaces, websites, domain names, and social media platforms to identify listings, sellers, or websites that misuse or exploit the client’s intellectual property and take appropriate steps for removal or enforcement.
Pre-litigation investigation involves conducting fact-finding and evidence-gathering exercises before initiating formal legal proceedings. The purpose is to evaluate the strength of the case and collect supporting material that may be required for enforcement. The findings are compiled into detailed investigation reports, which assist clients in deciding whether to proceed with legal notices, enforcement actions, or litigation.
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