Trademark Infringement & Passing Off are legal actions taken to protect a brand from unauthorized use or imitation. Trademark infringement occurs when a person or business uses a mark that is identical or confusingly similar to a registered trademark without permission. Such use can mislead consumers and harm the reputation and goodwill of the original brand. Legal protection helps trademark owners safeguard their brand identity and prevent unfair competition in the market.

Passing off refers to the misuse of a brand name, logo or trade identity to falsely represent goods or services as those of another business. Even if a trademark is not registered, the law protects businesses from others who attempt to benefit from their established reputation. Passing off actions are based on proving goodwill, misrepresentation and damage caused to the original business.

Legal assistance in trademark infringement and passing off matters includes identifying unauthorized use, sending legal notices and taking appropriate action before courts or authorities. Strong enforcement helps businesses protect their reputation, maintain customer trust and ensure that their intellectual property rights are properly respected.